About the Project
The mission of BookUp is to remove the stress from trip planning and help users focus on the journey ahead. The platform connects travelers to flight and cruise options offering savings up to 70 percent. Our team was invited to bring this vision to life through strategy, design, and development that support a smooth and engaging booking process.
Problem & Solution
BookUp had a strong service offering but faced challenges with their online presence. The company needed a more engaging, trustworthy, and user-friendly website that could better represent the brand and support its growing travel business. Their previous solution lacked visual consistency, mobile optimization, and essential booking functionality.
To solve this, we developed a custom-designed platform based on WordPress that brought together a tailored interface, simplified booking flows, and a distinctive sea-themed identity. The new site provided structure, flexibility, and the tools necessary to support both users and internal content management efficiently.
Design Approach & Development Strategy
The visual direction was inspired by the excitement of global travel and the calm of the sea. Bright colors like sky blue, yellow, aqua, and soft mint created a sense of energy and friendliness. The Poppins typeface was chosen for its clean, modern feel. Custom illustrations including cruise ships, tropical birds, and sea life added character and storytelling. The layout was built for clarity, combining playful design with a smooth user journey.
Our goal was to make travel planning intuitive, fast, and reliable across all devices. We implemented key features like interactive quote generation, request forms, expert support integration, and dynamic search. Speed, SEO optimization, and full responsiveness were prioritized throughout. Whether users browse on a phone, tablet, or laptop, the platform adjusts seamlessly to maintain usability and visual appeal.
Key Features Delivered
- Secret discount system with visual price tiers
- 24/7 access to personal travel experts
- Mobile-first UI for seamless on-the-go planning
- Built-in quote generator and price challenge form
- Custom illustrations and branded design system
Design System Overview
- Typography: Clean, friendly Poppins font
- Color Palette: Sky blue, Yellow. Aqua, Soft mint
- Visual Style: Playful ocean-themed illustrations paired with modern UI patterns
- Mobile: Full responsiveness with native app-like experience
- CMS: Easy backend control for team management
Result
The final website feels vibrant, helpful, and easy to use. Travelers can quickly request quotes, compare deals, and receive expert support in real time. Sea-themed illustrations and intuitive navigation create a fun, memorable experience that supports the brand’s mission to simplify trip planning.
BookUp’s custom visual identity helped boost user engagement and time-on-site metrics significantly.
BookUp turns travel planning from a complicated task into a clear and enjoyable experience. Each detail, including the user journey, interface structure, and visual elements, was thoughtfully crafted to support confident decision-making and make every step feel exciting from the very first click.
